by Ingrid van der Veen


START JANUARY 13TH 2025
 
This is your roadmap to elevate your design studio to the next level, creating more impact, confidence, and attracting the clients you deserve.

 
Ready to say goodbye to uncertainty, endless revisions, and underpaying clients?
LET'S TALK! Schedule your call here →

There’s a once-in-a-lifetime opportunity to finally build a thriving interior design studio, and the time to act is right now.

 

You want to make it happen. 

But between the latest “3 Secrets to Landing Dream Projects” webinars and those free Instagram lives that just give you the bare minimum, you’re still sitting there like, “I’m so ready for this, but HOW the heck do I actually make it happen?” 

Maybe you’re fresh out of design school...

 

You’ve got all this creative energy buzzing inside you, ready to tackle the world. 


But then... crickets. Clients? Few and far between. Dream projects? Still dreaming. 
You’ve been googling “how to start a design business” and hoping that winging it works. 


Meanwhile, the bills keep rolling in, and you're starting to think, "Is this really what being an interior designer looks like?" 
And let's be honest, the thought of juggling both design and business? That part wasn't in the brochure!

Or maybe you’ve been around the design block for a while...

 

You’ve got some great projects under your belt, but something’s missing. 
You’re starting to feel like you're repeating the same designs and the creative spark you once had is... well, dimming. 
You’ve been eyeing those high-end projects, but they just aren’t showing up on your doorstep. 
And every time you raise your rates, you hear crickets. Sound familiar?

The moment you catch yourself thinking, 'Is this really what I want from my design career?' is exactly when it's no longer an option to keep playing small. It’s time to chase those dream projects. 

SO, LET’S DITCH THE 'BUT WHAT IF I’M NOT CUT OUT FOR THIS’ OR ‘AM I EVEN TALENTED ENOUGH TO CHARGE HIGHER RATES’ MINDSET. 

Lock in clients who value your expertise, with projects that allow you to stretch your creative muscles, without questioning your rates (finally, the clients who get it)

Create a jaw-dropping portfolio that turns heads, with work that’s regularly featured in top design magazines (you’ll feel like that designer—yes, the one everyone’s talking about)

Get paid what you're worth for every project, making it easy to say "no" to clients who want a discount (watch your bank account grow while you focus on your craft). 

Earn consistent, dream projects, knowing that your design and business strategies are solid, and clients are coming to you (no more scrambling for work). 

Feel confident at client presentations, knowing your concept speaks to both their vision and their subconscious—without compromise (no more second-guessing your designs)

Have 5-star reviews and client referrals lining up for months because they love working with you, and tell everyone they know (imagine your calendar filling up without even trying).

Build a team, even if you’re solo now and not earning the big bucks yet (prep for that next level!)

 

Like Sandra did

who was stuck and overwhelmed, but now is experiencing a mindset shift, allowing her to experiment, trust the process, and rebuild a solid foundation by applying Ingrid's techniques.

.

 

Or Resi did

who learned how to make faster decisions and streamline her design process, which has boosted her confidence and allowed her to focus on growing her business instead of getting stuck in the details.

 

Or Cynthia did

who shifted her mindset to align her studio with the designer she truly wants to be, leading to a more authentic expression of her work and a clearer vision for her business. 

Or any of my students, whether they have just a few projects under their belt or have been in the industry for years, who’ve been able to raise their fees, create strong concepts, clearly communicate their creative vision to clients and align their design skills with smart business strategies so that they get paid what they are worth. 

 

LET'S TALK! Schedule your call here →

Becoming a successful designer isn’t reserved for the ultra-talented or the lucky few.

 

IT’S FOR THOSE WITH BIG DREAMS AND A COMMITMENT TO MASTERING BOTH THEIR CRAFT

AND THE BUSINESS SIDE OF DESIGN, LIKE YOU AND ME. 

BUT BEFORE YOU TELL ME YOU DON'T BELIEVE ME, THERE'S SOMETHING WE NEED TO TALK ABOUT:

3 lies that many designers believe that need to be straightened out with a titanium flat-iron

 

→ "If I’m not naturally talented, I’ll never be a great designer."

Truth: Talent can give you a head start, but mastery comes from learning and applying proven techniques. Most successful designers you admire have honed their skills through hard work and constant refinement, not just natural talent.

 

→ "I should just focus on design; the business side isn’t for me." 

Truth: You can’t build a thriving studio without knowing how to run it as a business. Business skills give you the freedom to work on your terms, attract better clients, and charge what you’re worth.

 

→ "I need a big team to land high-profile projects."

Truth: You don’t need a huge team to take on big projects. In fact, I often work with a very small team—and sometimes even solo—on also bigger design projects. It's not about the size of your team, but about having the right strategies and processes in place that allow you to handle large-scale work efficiently.

you could be presenting your designs to high-paying clients, working on your dream projects—and finally enjoying the financial freedom to raise your rates confidently. Whether that means treating yourself to a luxury getaway or simply having brunch with friends on a Wednesday because your schedule is now fully under your control, it’s all within reach.

 

Design & Business Mastery

by Ingrid van der Veen

LET'S TALK! Schedule your call here >>

Hi, I'm Ingrid

I’M AN AWARD-WINNING INTERIOR DESIGNER

My journey started in the film industry as a set designer and art director, working on large-scale projects. While I loved crafting visuals within tight deadlines, I realized my passion lay in the design process itself. 

 

After having my second child, I stepped away from film to find more flexibility. I launched my own design label in 2012 but soon missed the excitement of large-scale projects, leading me on the creative journey to where I am today. 

 

I teamed up with a photographer friend to work on a purely creative project. We set up in an old factory, styling and capturing scenes just for the sake of art.

 

But I was still scared to take the leap.

With a young family and the responsibility of maintaining an income, thoughts like “Shouldn’t I be looking for clients?” constantly lingered in the back of my mind. I had no idea at the time, but this project would change everything. 

 

That creative experiment led to a request from hotels like De Librije, a three-Michelin-star restaurant, to redesign all their hotel rooms. It opened doors to PR opportunities—my work was featured in top magazines and newspapers—and positioned me as a designer to watch. The exposure helped me build a reputation for delivering outstanding, story-driven designs, establishing myself in the high-end market.  
 

 

What sets me apart is my deep understanding of how design impacts business. I always consider my client’s business goals, knowing that a strong design can significantly enhance their success. Over time, I’ve grown to enjoy the strategy behind running a studio as much as the design work itself. 
 

 

When I’m not in the studio, I’m at home on a half-acre by the forest or traveling for inspiration—a balance of creativity, family, and adventure. After building a successful studio, I now share my insights with other designers, helping them avoid mistakes and grow faster, achieving projects they love that pay well.

If you are

→ A BRAND-NEW INTERIOR DESIGNER READY TO MAKE A CONFIDENT START IN THE INDUSTRY

or

→ A SEASONED INTERIOR DESIGNER WHO WANTS TO WORK ON DREAM PROJECTS THAT EXCITE YOU (and stop saying yes to the ones that don’t)

And if… 

→ You know deep down that you're meant for more than just basic client projects 

→ You want every tool and strategy to become a standout interior designer so you can stop dreaming of bigger projects and start making them a reality 

→ You're fiercely committed to that silent promise you made to yourself to “follow your dream, no matter how it unfolds...” 

→ You're ready to build a portfolio that reflects your true style and attracts clients who value your creativity 

 

Design & Business Mastery can be the thing that takes you from "I work on my business once in a while without a real strategy” to to riding that horse into the sunset of your wildest freakin’ dreams

You’ll start building a professional portfolio that truly reflects your vision, drawing in clients who value and pay for your unique style. 

 

You’ll master the business side of your design studio—so you can confidently pitch projects, close deals, and deliver outstanding results, knowing that clients will love your work and spread the word. 

 

You’ll finally reach that “I’m really doing this!” moment because you stopped rejecting the BS belief that this would fall in your lap when the “timing was right.” 

Because you decided to take control of your future and create the business and design life you deserve. 

Here’s what 

DBM looks like:

Module 1: DESIGNER BY DESIGN

Your success starts with a clear vision and knowing exactly who you want to work with. In this module, you will –

✔ Clarify the future vision for your design studio and set ambitious goals
✔ Identify the seven Phases of Growth
✔ Set Yourself up For Success 

Module 2: YOUR IDEAL CLIENT

Your ideal client is the foundation of your business success. Knowing exactly who you want to work with allows you to attract the right people. By the end of this module, you will –

✔ Identify and define your ideal design client with clarity and confidence
✔ Understand their needs, desires, and challenges to tailor your services
✔ Learn strategies to attract and connect with your dream clients
✔ Avoid common pitfalls by focusing on the clients who align with your vision

Module 3: MAGNETIC MARKETING BLUEPRINT

Your marketing message is the key to attracting clients and growing your studio effortlessly.  By the end of this module, you will –

✔ Learn how to craft a marketing message that connects with your clients’ emotions and needs
✔ Understand the seven essential elements of an irresistible marketing blueprint
✔ Develop messaging that creates demand and positions you as the go-to expert
✔ Build confidence in presenting your offer without pushy sales techniques

Module 4: CLIENT ATTRACTION STRATEGIES

Learn how to magnetize your dream clients and build a system that consistently attracts the right opportunities for your business. By the end of this module, you will –

✔ Master client attraction techniques that align with your unique vision and goals
✔ Design and implement funnels that turn interest into committed clients
✔ Create high-value content that positions you as an expert and drives results
✔ Develop a powerful outline to streamline your marketing efforts and grow your business

Module 5: SALES MASTERY

 Master the art of selling with ease and authenticity, turning conversations into opportunities and objections into agreements.  By the end of this module, you will –

✔ Redefine your approach to sales, making it feel natural and effortless
✔ Learn strategies to pre-qualify leads and book high-value conversations
✔ Master objection handling and confidently communicate your value
✔ Use proven sales scripts to handle conversations with confidence 
✔ Optimize your sales process to increase conversions and set premium prices

Module 6: YOUR DREAM TEAM

 Building a successful business often requires a strong team behind you. Even it is just you in your studio now, I teach you how you can start on a small budget! In this module, you will –

✔ Identify the right team members to support your goals and growth
✔ Define your role as a leader and delegate effectively
✔ Learn how to hire and work with a VA to maximize productivity
✔ Implement efficient systems for seamless collaboration and success

Module 7: CREATING YOUR DESIGN BLUEPRINT

Every great design starts with a blueprint. By the end of this module, you will –

✔ Master the 12 elements method to create well-rounded, cohesive designs
✔ Achieve color mastery and learn how to use color to evoke emotion and impact
✔ Understand why perfection is an illusion, and how to design with confidence
✔ Develop a concept that guides your entire design process with the "No Concept, No Glory" method
✔ Learn 10 additional concepts methods to expand your creative toolkit
✔ Translate your concepts into actionable design strategies while avoiding common mistakes

Module 8: BESPOKE DESIGN PIECES (Bonus)

Uncover the hidden power of custom creations to elevate your projects and set your designs apart. By the end of this bonus, you will:

✔ Understand why bespoke design pieces are your ultimate competitive edge
✔ Discover 10 inspiring examples of impactful customization
✔ Learn practical tips to stay within budget while achieving tailored perfection

Module 9: INSPIRATION MASTERY (Bonus)

Rediscover the art of authentic creativity. By the end of this bonus, you will:

✔ Build confidence in generating original ideas that align with your unique style
✔ Develop strategies to find inspiration in unexpected places
✔ Understand how to streamline your design process with less dependency on external platforms

Module 10: BRAND IDENTITY AS A DESIGNER (BONUS!)

Uncover the unique essence of your design style and establish a recognizable identity that sets you apart. By the end of this bonus, you will:

✔ Discover how to stand out by embracing your unique style
✔ Gain clarity on the designer you aspire to be and align your work with that vision
✔ Understand the power of the subconscious in shaping impactful and memorable designs

SCHEDULE YOUR CALL HERE >>
There are many design trainings, but what drew me to Ingrid's was the inclusion of both the project and design processes. Her knowledge and experience, which she generously shared, were invaluable. The 12 elements we learned provided a solid design framework, and her guidance through the process gave me fresh insights. The training has made me more professional! 

 

Jessie te Grotenhuis
I felt stuck and needed a training to push me out of my comfort zone and away from the conventional approach. Ingrid’s unique perspective was exactly what I needed, and it’s paid off! As a designer, I now approach everything in a completely new way, and it’s made a huge difference in my mindset. I see now that anything is possible—truly anything!!

 

Marlieke Geerdink
I gained so much from this training. The concepting and storytelling tools Ingrid taught were exactly what I needed, and I could immediately apply them to a project—my client was blown away! The sense of community was really supportive, and Ingrid’s practical experience made it so valuable. The custom module was amazing, and Ingrid’s tools now bring peace of mind to my business.

 

Nicole Brown

AND BECAUSE DESIGN AND BUSINESS MASTERY ISN’T JUST AN INVESTMENT FOR NOW, BUT FOR YOUR FUTURE

You’re also getting these Bonuses

Bonus 1

Designer Business Kit

Includes a wide range of design templates to help you launch your business with ease, taking out all the guesswork!

 

VALUE € 199 

Bonus 2

2 Months of Free Access to the Coaching Corner

After completing DBM, you’ll still have access to my support! For 3 months, you can ask questions, get feedback, and receive guidance to ensure you're applying what you've learned with confidence.

VALUE € 750

 

Bonus 3

Lifelong Access

Revisit key insights, Q&A, and strategies whenever you need. 

 

VALUE € 597 

LET'S TALK AND see if you a re a good fit for DBM →

Everything inside DESIGN AND MASTERY is valued at over €10.000.

Ready to commit to transforming your design business, instead of just dreaming about it?

 

 

LET'S TALK! schedule a call with me >>
All prices are in Euro.
Need help ordering or have further questions?
Email us at [email protected]  and we'll get back to you as soon as we can! 

The DBM do-the-work Money Back Guarantee: 

 

Before you know it, another year would have passed by with you stuck in your cubicle, doom-scrolling the IG feeds of people living their design dreams loudly.  
 
I want your decision to join DBM to be one you look back on fondly, as the moment you truly took control of your career and elevated it to the next level. 

So, here’s my promise to you to give that lil extra push. ⬇️ 
 
You’ll have six months after you purchased DBM to evaluate if this training is the right fit for you. 

I’m confident in the impact of this program, which is why I can make this offer! 

If at any point during these six months you feel that  DBM isn’t delivering the results you hoped for, simply email me at ([email protected]) to request a full refund. The only thing I ask is that you show you’ve completed all the work. 

Why do I require this? 

Because real results come from taking action. I can’t help you if you don’t do the work. My time is best spent with those who are committed to putting in the effort and seeing their studio grow. 

This is my promise to you—there’s absolutely no risk when you decide to join! 

FAQs? We prefer to call them

“What’s this gonna require on my end” you ask?

 

HERE’S YOUR NON-BS CRITERIA. I’M STRAIGHTFORWARD BECAUSE THAT’S THE WAY I WORK. 

Here are a few non-negotiables. You must be willing to… 

 

✔ Get real about your design and business skills. It’s not enough to have one without the other. DBM is about mastering both, so you need to be ready to develop and refine both areas. If you’ve neglected your business strategies, we’ll fix that. If your design hasn’t evolved in years, we’ll address that too. 

✔ Step out of your comfort zone. Whether it’s pushing your creative limits or learning how to sell your services, this course will challenge you. I’ll guide you every step of the way, but it’s up to you to take those leaps. 

✔ Show up for yourself and your studio. Success doesn’t come from wishful thinking. It comes from taking consistent, strategic action. You’ll need to dedicate time to the training, implement what you learn, and stay accountable. We’ve got the live calls and community to support you, but you have to be all in. 

✔ Join the conversation. Check in regularly with the community and live calls. This is where we’ll troubleshoot, answer questions, and share wins. Your involvement helps you stay on track and ensures you never feel stuck. 

This means DBM is for you! 

I’ve always wanted things fast. Which is why, if you’re committed, I insist we work fast and get your studio off the ground. If you’re dead-set on staying middle of the pack (and can digest working for clients you don’t even like), I’m not here to convince you otherwise.  
 
But if you’re committed to growth and if you’re cool spending your hours on this, knowing the upfront hustle will pay off massively down the road, then DBM is for you. 
 

And you’re willing to let me coach you through mindset shifts, business growth strategies, and design techniques that’ll boost your success 10x faster, let’s make it happen! 

 

LET’S DO THIS → SCHEDULE YOUR CALL